Why do you need to “conceptualize” your company?

✍️“Concept” is the main idea to be revealed in one’s (company) product, performance, or event, the company can set the direction of their company according to the concept and uniformly perform the company's performances such as products, events, and marketing.

A company with its own concept has a strong ego that can consistently reach customers even with various performances.

I would say that the reason why the company needs conceptualization is to build up such consistent messages and make them branded (recognized) by consumers.

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